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Only if you're a brand-aware marketer with
too little time and too much love for brand-endearing ideas. If
you're not the heretofore mentioned brand-aware marketer, you've
stumbled across this site in error. Slowly close your browser
and step away from your computer.
Ah, the good ole days, three TV stations, a morning and evening
edition of the newspaper, a handful of radio stations and a smattering
of magazines. The path to the audience at large used to be much
easier to chart. Twelve years ago it was possible to reach 50%
of all Americans with three television spots, today it would take
seventy. Obviously, today’s advertising landscape is radically
different; Cable TV. Websites. Microsites. Satellite TV. Satellite
radio. Ambient. Gaming. YouTube. Mobile. Podcasts. Videocasts.
Blogs. Placecasting. Vblogs. Intranets. Extranets. Consumer-generated
content. Virtual worlds. Text-messaging. And so on and so on.
To further complicate matters, it evolves hourly. We understand
and we’re here to help. The first step in overcoming any
habitualized behavior, including branding, is to accept past actions
and open oneself up to new possibilities. We recommend holding
hands with your co-workers and reciting the  .
Its empowering words have been traced to the days of Cicero. Can’t
be a bad place to start, right?
The second step is to start generating ideas.
Ideas that span the breadth of your brand. Ideas that infuse every
nook and cranny of your product or service. That’s where
we come in. We’re idea folk. Idea junkies really. Neither
rain nor sleet nor dark of night can halt our idea production
line. We’re hopelessly devoted to the little gems. With
that thought in mind, we at IdeaMill are offering something our
clients have found of great value; prolific idea generation. We
even named the offering; The IdeaMill Ideation Session. What is
it? It’s simply an intense look at any portion of your business;
your brand, a new initiative, product or service. After an info
download session, we do what we do best; generate an arsenal of
great ideas. It takes approximately two weeks and we present at
least fifty freshly minted marketing ideas. Produce them in-house,
pass them to your agency, contract us. Whatever option works best
for you, works best for us.
No circular theoretical discussion. No reiteration
of key insights that you already know. No lengthy engagement with
countless hours of account management billings. Suddenly your
team's strategies become concrete marketing tools. New opportunities
are vetted without additional stress on your schedule. And nascent
technologies are made tangible and useable. All in two weeks time.
Hallelujah.
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