WHAT IS AN IDEATION FORTNIGHT?
It's an intense 2-week creative idea generation session aimed any portion of your brand, new initiative, product or service where all available touchpoints are considered.

WHAT THE HELL IS A TOUCHPOINT?
Any opportunity your brand, product or service has to interact with your audience. Touchpoints are typically numerous, more than you may realize, and they don't rely on the traditional media formats.

HOW HAVE OUR CLIENTS USED IDEATION FORTNIGHTS?
The uses are varied: Ad campaign development. Creative assessment. Strategy vetting. Answering the questions; "Am I doing all I can do?" "Am I maximizing my budget?" "Am I missing an obvious opportunity?" "What does my brand look like in non-traditional media?" "What is my strategy for non-traditional media?" Company naming. Product naming. Logo development. Product launching. Strategic planning. Fiscal planning. Concept development. A fresh perspective. Or any subject, issue, or project you think deserves intense, dedicated creative thinking.

HOW IS AN IDEATION FORTNIGHT DIFFERENT?
Put simply, quantity of quality. Try this simple test: next time your agency, either internal or external, presents creative work. Do they present three, four, --six concepts if you're lucky. Or do they bring fifty. We dig the fifty option.

WHO ARE IDEATION FORTNIGHTS FOR?
Brand-aware marketers. Brand-aware marketers find The Ideation Fortnight an invaluable way to stock, refresh or challenge their tried and true branding habits. We've found brand-aware marketers in a variety of positions; Marketing Directors, Brand Managers, Advertising Directors, CMOs, CEOs and even other ad agencies. Or anyone else who makes marketing decisions and understands the power of ideas in today's exploding media marketplace.

WHY DO I NEED SO MANY IDEAS?
Everything is different today and guaranteed it will be different tomorrow. The media landscape is unrecognizable from the media landscape three, five, ten, thirty years ago. Solutions that worked then, no longer do. You've heard the saying "Knife to a gun fight".

WHAT'S MY PART IN THE IDEATION FORTNIGHT?
Expertise. Your industry knowledge. You know your goals, challenges, strengths, weaknesses, audience, and competitors better than anyone. An Ideation Fortnight isn't designed to tell you what you already know but to chart a path through virgin waters.

DO I REALLY NEED FIFTY IDEAS?
No, not really. You need a whole lot more, but fifty is a good start. And the first fifty will seed your idea vault. A idea chest that you can constantly revisit, revise and repurpose moving forward. These are assets. An investment today and tomorrow.

WHO OWNS THEM?
You own them 100% outright. We grant lifetime usage rights.

WHAT IF I ALREADY HAVE AN AGENCY?
That's great. We have several clients that utilize other agencies. We're content without an agency of record commitment.

WHY CAN'T MY CURRENT AGENCY DO THIS?
They're not structured to. Most ad agencies are built on a different model; one that is steeped in developing content for traditional media. IdeaMill operates on a different model. We sell ideas foremost and then look at appropriate media.

CAN I GENERATE IDEAS?
You bet. Anyone can generate ideas. And all ideas are welcome. But, like any skill, the more you do it the better you get. Michaelangelo once said, "If people knew how hard I have had to work to gain my mastery, it would not seem masterful at all." That's pretty much our story.

WHAT IF I NEED IDEAS FOR A SPECIFIC INITIATIVE?
The Ideation Fortnight can be focused as broadly or tightly as you desire.

WHAT IS MY FATE IF I DON'T UTILIZE IDEATION FORTNIGHTS?
If you can keep up on all the new technology and media options while maintaining your day to day duties extinguish all the fires the go along with it and generate enough ideas to vet all your brand's opportunities. You rock. Maybe we should hire you.